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| Southern Girl in the City |
What do you get when you cross over southern refinement and elegance with East Village flavor? A
breezy flirtatious label with punk undertones and ladylike femininity dreamt up by designer Mary
Katherine Wells, a Little Rock native. After moving to NYC Wells found a new style within her
traditional prim and proper southern persona. Being inspired by East Village dive bars and rowdy
punksters she began to blend her own style with the kaleidoscope styles of New York, pairing
motorcycle jackets with cocktail dresses, and punk tees with bubble skirts she soon found her style
direction. The result of the years of discovering old punk records and drawing influence from the likes
of Debbie Harry and Loretta Lynn is the birth of Smart Fitzjerrell a babe in the fashion world with just
the right touch of flavor that can be worn both day and evening. S.F.’s breezy frocks can take you from
wedding shower to make out session, the small but tasteful shorts will help you turn heads as you
strut down the sidewalk this summer, and the June Bubble Skirt paired with killer stilettos will keep
you looking hot as you party the night into day. Each piece is designed with beautiful detailing and
luxurious fabrics that come in unexpected prints making the S.F. line a summer must have.
breezy flirtatious label with punk undertones and ladylike femininity dreamt up by designer Mary
Katherine Wells, a Little Rock native. After moving to NYC Wells found a new style within her
traditional prim and proper southern persona. Being inspired by East Village dive bars and rowdy
punksters she began to blend her own style with the kaleidoscope styles of New York, pairing
motorcycle jackets with cocktail dresses, and punk tees with bubble skirts she soon found her style
direction. The result of the years of discovering old punk records and drawing influence from the likes
of Debbie Harry and Loretta Lynn is the birth of Smart Fitzjerrell a babe in the fashion world with just
the right touch of flavor that can be worn both day and evening. S.F.’s breezy frocks can take you from
wedding shower to make out session, the small but tasteful shorts will help you turn heads as you
strut down the sidewalk this summer, and the June Bubble Skirt paired with killer stilettos will keep
you looking hot as you party the night into day. Each piece is designed with beautiful detailing and
luxurious fabrics that come in unexpected prints making the S.F. line a summer must have.
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