Miasma
Because life has no borders!

Every time I am in the grocery checkout line I have a small bout of anxiety when I hear
that proverbial question “paper or plastic?” While I am environmentally conscience I
cannot proclaim to be an environmentalist yet at the local market the choices are slim
pickings when it comes to which would be a better choice for our planet. On the one
hand you have paper which is basically dead trees, and on the other hand there is
plastic which is, well, plastic; not good since it’s not biodegradable. Anya Hindmarch
and We Are What We Do, the global social change movement, hope to make that
choice a little easier with their “I’m Not a Plastic Bag” tote.
The limited edition bags with navy blue lettering were launched in the US on June 20th
and already the bags are in high demand. For just $15 the bags are available at all US
Anya Hindmarch stores, Ron Herman and Fred Segal Flair and from Holt Renfrew in
Canada for $18 (Canadian Dollars). Due to overwhelming demand purchases per
customer have been limited and already there is a black market springing up for these
bags.
While the UK version is no longer available, and from the looks of things the US bags
will not be around for too long, there are plans for more launches in other parts of
Europe, Japan, and Southeast Asia. Brown Thomas in Ireland and Corso Como in
Milan will also be stocking the brown version of the bag in July. In Japan there will be a
cream bag with green lettering available on July 14th. These bags will also be available
through Anya Hindmarch stores in Japan, and Isetan and Dover Street Market Tokyo.
In South East Asia a cream bag with grey lettering will be launched in July through Anya
Hindmarch stores in Hong Kong, Taiwan, Singapore, Malaysia and Beijing. It will also be
available through On Pedder stores in Jakarta, Bangkok and Shanghai.
The company has made a crippling decision for consumers by restricting in store
purchases to in person only so don’t think you can call a boutique in Shanghai and
have another color shipped. However, in some cases, you can make purchases online.
By the looks of things though it is a sure bet that all of the colors, and knock offs, will be
available at street markets and on ebay.
While I am an Ebay addict I refuse to pay $100 for a cotton bag that was aimed to help
soothe the environmental ailments and we hope that the rest of you will also choose not
to give into this as just a fad. This bag was meant to be trendy so that it could help
save the world from a naturally tragic end not for the sake of being the next “it bag” for
the purpose of fashion alone.
Anya Hindmarch Stores
Please note that our stores will not be accepting orders by telephone – purchases must be made in
person.
New York
29 East 60th Street, New York, NY10022 10am - 7pm
115 Greene Street, New York, NY10012 11am - 7pm
New Jersey
The Mall at Short Hills, 1200 Morris Turnpike, NJ07078 10am - 9pm
Los Angeles
118 South Robertson Boulevard, Los Angeles, CA90048 11am - 7pm
Ron Herman Stores
8100 Melrose Avenue, Los Angeles, CA.90046 Tel – 323 651 4129
325 N Beverly Dr, Beverly Hills, CA 90210 Tel – 310 550 0910
11677 San Vicente Blvd, Brentwood, CA 90049 Tel – 310 207 0927
3900 Cross Creek Rd, Malibu, CA 90265 Tel – 310 317 6705
South Coast Plaza, 3333 Bristol St, Costa Mesa, CA 92626 Tel – 714 540 9870
Fred Segal Flair
500 Broadway, Santa Monica, CA 90401 Tel – 310 451 7139
Post 26
225 26th Street, Suite 35, Brentwood, CA 90402 Tel – 310 451 7139
Holt Renfrew – Canada
Toronto Stores
Bloor Street, Toronto Tel - 416 922 2333
Yorkdale, Toronto Tel - 416 789 5377
Sherway, Toronto Tel - 416 621 9900
Outside Toronto
Ottawa, Ontario Tel - 613 238 2200
Calgary, Alberta Tel - 403 269 7341
Edmonton, Alberta Tel - 780 425 5300
Vancouver, British Columbia Tel - 604 681 3121
From July 18th I'm Not A Plastic bag will be available to buy from the following East Coast Whole Foods
Market stores. Further details will be available on this site a week prior to the launch:
95 Houston Street, New York, NY 10002
250 Seventh Avenue, New York, NY 10001
The Shops at Columbus Circle, 10 Columbus Circle, Suite SC101, New York, NY 10019
905 River Road, Edgewater, NJ, 07020
90 e. Putnam Avenue, Greenwich, CT 06830
429 North Broadway, Jericho, NY 11753
222 Main Street, Madison, NJ 07940
2101 Northern Boulevard, Munsey Park, NY 11030
471 Rte. 35 North, Red Bank, NJ 07701
187Millburn Avenue, Millburn, NJ 07041
701 Bloomfield Avenue, Montclair, NJ 07042
44 Godwin Avenue, Ridgewood, NJ 07450
4 Union Square South, New York, NY 10003
110 Bloomingdale Road, White Plains, NY 10605
235 Prospect Ave, West Orange, NJ 07052
A limited quantity of blue US I’m Not A Plastic Bag will also be available from:
Dover Street Market, 17 – 18 Dover Street, London W1S 4LT www.doverstreetmarket.com
Colette, 213 Rue St Honore, Paris Tel - +33 01 55 35 33 90
Design Museum, Shad Thames, London SE1 2YD www.designmuseum.org